What is Digital Marketing?
"Digital marketing is process of advertising a product or service with a help of digital means, the internet and using channels such as social media, search engines, banner ads, and more".
Advantages of Digital Marketing
"Digital marketing is process of advertising a product or service with a help of digital means, the internet and using channels such as social media, search engines, banner ads, and more".
Advantages of Digital Marketing
1)Brand Bulding: Every company or organization is trying to building brand in market and digital marketing helps them in brand building, providing so many platform. For example Tik-Tok, Snapchat, YouTube, Facebook, Twitter, LinkedIn and WhatsApp.
2)Cost Effective: It is difficult and expensive to run traditional marketing strategy in small and medium size business. Digital Marketing is less expensive than any other marketing channel like radio, television and etc. For example pay per click advertising where you can choose marketing strategy as per your budget.
3) Target Audience: Your marketing campaign is successful when you hit the target audience, and digital marketing helps you to hit target audience. It is easy to hit target audience and people interested in your business. For example on such platform(refer point 1 examples) there is options such as like , share, which helps you to hit target audience.
4)Save Time: Promoting business online saves time also because we don’t have to go anywhere. We can get results earlier via online promotions in comparison to offline promotions.
5)Working Hour: Works 24 hours per day, 7 days per week unlike most business ,your digital marketing campaign is not open only from 9am to 5pm. It works 24/7 ,365 ir works when you are sleeping.
6)Reports on Current Strategy: You can scale your marketing strategy and finds that something is wrong you can stop it and approach with new marketing strategy which also save your money and time.